There is a difference between knowing business strategy and having lived it.
He and his wife, Ronnie, built their media company into one of the world's largest digital destinations for Black marriage and parenting before selling it in 2022.
He went on to build Tyler New Media into a four-time Inc. 5000 company and create Traffic Sales & Profit®, a business education platform that has helped entrepreneurs across industries scale from six to seven to eight figures.
Lamar's perspective isn't based simply on what he's studied.
It's been shaped by launching companies, generating revenue, building teams, making difficult decisions, navigating setbacks, and working alongside hundreds of entrepreneurs as they face the realities of growth.
After more than two decades of doing the work, you begin to recognize what others may miss—the patterns behind the problems, the opportunities hidden inside the challenges, and the decisions that can change what happens next.
That kind of perspective is difficult to get from a textbook or AI.